The American Marketing Association (AMA) defines a brand as a "business name, tagline (if appropriate), sign, symbol, wordmark, or design, or a combination of them intended to identify and differentiate your business from those of others.”
All that being said creating and developing a strong and engaging brand that speaks to your audience on an emotional, psychological and experiential level takes a lot more than putting the right colors, fonts, symbols and name together to create a logo. A well designed logo is a large part of your Brand Identity but it is not everything... advertisements, staff phone etiquette, the person who greets them when they visit your location, the design of your business space, and much more all play a role in imprinting a brand impression on the mind of your consumer.
At Shivaya Group we are inspired by marketing guru Kevin Robert's who is the originator of the idea of LOVEMARKS. Kevin defines a lovemark as a brand that inspires loyalty beyond reason. People love them because of what they are, not because of what they do. Their appeal is emotional. Some famous examples of lovemarks: Oprah Whinfrey, Apple, Google, Starbucks, NY Times Crossword Puzzle...some Yoga and LOHAS examples of lovemarks: Yoga Journal, Whole Foods, Rodney Yee, Gaiam, Shiva Rae, Exhale, Sean Corn.
We'd love to help you create a lovemark, contact us today!
Click here to view Logos / Brand Identity packages we've worked on.
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